The 3Cs

At the core of the sectoral development ideology, is the ADP’s theory of change based on the 3 pillars, popularly referred to as the 3Cs–

  • Competition – which is expected to foster competition and accountability among district governments for achieving the development targets,
  • Convergence – which is based on the synthesis of different government schemes and authorities (state, district, block level),
  • Collaboration which focuses on partnerships between civil society organizations, philanthropies, and government for achieving the targets.

In accordance with this approach, the programme requires the involvement of central, state and district government authorities. The programme also involves collaboration with knowledge partners such as Tata Trusts and IDinsight for monitoring and data collection purposes, and several development partners to assist the district administrations in improving the key performance indicators. The development partners on-boarded for the programme are L&T, ITC Ltd., Piramal Health, Piramal Education, Piramal Sarwajal, MicroSave, Plan India, Save the Children, Lupin, NSE Foundation, Vedanta, CII and Fuel. In addition, a Project Management Unit (PMU) has been set up at NITI Aayog where consultants from UNDP and ADB provide technical support to districts to access funds through various sources. This highlights the collaborative nature of the programme, and an attempt to converge schemes across the sectors at the national, state or district levels aiming to improve the coordination among central and state governments to improve social development indicators.

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